DULLROAR, the solo project of multi-instrumentalist, singer/songwriter, and producer Jordan Friday, is a bold experiment in music that defies categorization. Known for blending raw, immersive rock soundscapes with avant-garde, genre-bending elements, DULLROAR takes listeners on a journey that’s both heavy and hopeful. Driven by a passion for storytelling, Friday approaches his music like a concept album, weaving narratives that explore the human experience—darkness, light, and everything in between.

 

With influences ranging from STARSET to Virtual Self, DULLROAR’s freshman release DEAD SUMMER captures the weight of the darker emotions of a failed relationship while remaining just one chapter in a broader, genre-defying saga. Friday’s experimental approach and faith-infused perspective push beyond the conventional, aiming to bring a fresh sound to the world of music without being confined by labels.

 

For those who crave a mix of atmospheric depth, relentless energy, and storytelling that resonates on multiple levels, DULLROAR offers an unforgettable experience. Dive in and discover music that not only challenges the norm but invites you to reimagine what music can be.